Privacy Policy

PRIVACY POLICY FOR THE PROCESSING OF PERSONAL DATA

pursuant to the Swiss Federal Data Protection Act (DPA) of September 25, 2020

This Privacy Policy is effective as of 3/2/2025.

Introduction
Your relationship with us is governed by the Swiss Federal Data Protection Act (DPA) of September 25, 2020. However, more favorable rights provided by your applicable national law remain unaffected. In particular, if you reside in a country within the European Union, the rights provided by Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 (GDPR) will apply.

The data controller for your personal data is OVERTEA SA, located at Via Carà, 20b - 6928 Manno (Switzerland), VAT no. CHE-222.864.978 (Miamily), owner of the websites www.miamily.com | www.miamily.eu | www.miamily.ch | www.miamily.uk www.miamily.org (the "Website").

Purchases on the Website
With your consent, your personal data will be processed to allow you to make purchases on the Website.

Marketing
With your consent, Miamily may process the personal data you provide to send you advertising materials and/or newsletters regarding its own or third-party products and/or services.

Profiling
With your consent, Miamily may process your personal data for profiling purposes, i.e., analyzing your consumer choices by monitoring the type and frequency of your purchases, to send you advertising materials and/or newsletters about its own or third-party products and/or services of specific interest to you.

Soft Spamming
Miamily may use the email address you provided in the context of a purchase, for the direct marketing of similar services without your explicit consent, provided that it concerns a service analogous to the one previously purchased (so-called soft spamming). You may object to this processing at any time by notifying Miamily of your opposition.

This notice informs you that Miamily will process your personal data under the following conditions:

Article 1. Purpose and Legal Basis of Processing. Mandatory or Optional Provision of Data. Consequences of Refusal to Process

The processing of personal data is aimed at achieving the following purposes:

a. Website Registration
Your data will be used to allow access to the reserved area and the use of online services offered by Miamily to registered users. The legal basis for processing is the necessity to execute pre-contractual measures requested by the data subject. Providing your data is optional; however, failure to do so will make it impossible to complete registration on the Website.

b. Purchases on the Website
Your personal data will be processed to finalize the purchase contract and ensure the correct execution of related operations. This includes sending communications about the order, such as tracking updates and purchase information, through automated tools like email, SMS, and/or WhatsApp. The legal basis for this processing lies in the necessity to execute the contract with the data subject and comply with legal obligations. Providing your data is optional, but refusal will make it impossible to complete purchases on the Website. Miamily may send emails reminding users to complete a purchase. The legal basis for this processing is Miamily's legitimate interest in sending such communications.

c. Legal and Regulatory Compliance
Your data will be processed to comply with obligations arising from laws or regulations, especially in administrative, accounting, or public safety contexts. The legal basis for this processing lies in Miamily's need to execute pre-contractual measures requested by the data subject or comply with legal obligations. Refusal to provide data will make it impossible for Miamily to fulfill its legal obligations, and the purchase contract cannot be executed.

d. Soft Spamming
Limited to the email addresses you provided during a purchase, your data may be used to allow Miamily to directly offer similar services, unless you object to this processing. The legal basis for this processing is Miamily's legitimate interest in sending such communications, which aligns with the data subject's interest in receiving "soft spam" communications.

e. Marketing
With your consent, Miamily may send newsletters, conduct market research (including user satisfaction surveys), and send advertising materials about Miamily's or third-party products and/or services via email. Consent to this processing is optional. Refusal will prevent you from receiving promotional materials and newsletters.

f. Profiling
With your consent, your commercial profile may be analyzed based on your choices and purchasing habits to send advertising materials about Miamily's or third-party products and/or services of specific interest to you via email. The legal basis for processing is the data subject's consent. Refusal will prevent Miamily from analyzing your purchasing behavior and sending targeted advertising materials.

g. Responding to Inquiries
Your data will be processed to respond to your requests via email or phone. Providing your data is optional, but refusal will make it impossible for Miamily to respond. The legal basis for processing is Miamily's legitimate interest in responding to user inquiries, equivalent to the user's interest in receiving a response.

Notwithstanding the above, Miamily may still process your personal data solely to fulfill legal obligations or obligations arising from existing contractual relationships between you and Miamily.

You may object to the processing of your personal data by clicking the link included in promotional emails from Miamily.